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MARSAD is a live social media observatory designed to visualize and analyze social media data across the Middle East and North Africa region, serving researchers, institutions, and individuals.

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      Blog

      Research & Insights

      Stay up to date with the latest research, insights, and updates from the MARSAD AI team.

      The Future of Arabic Social Media Analysis
      Featured

      MARSAD: Monitoring and Analysing Social Networks Topics in the Mena Region

      Learn more about MARSAD AI

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      Latest Articles

      Benchmarks for Dialectal and Cultural Capabilities in LLMs
      Research
      January, 2025

      Benchmarks for Dialectal and Cultural Capabilities in LLMs

      This paper introduces seven synthetic datasets in dialects alongside Modern Standard Arabic (MSA), created using Machine Translation (MT) combined with human post-editing.

      Dr. Firoz Alam

      Dr. Firoz Alam

      5 min read

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      Modeling Spatiotemporal Factors Associated With Sentiment on Twitter
      Technology
      May, 2019

      Modeling Spatiotemporal Factors Associated With Sentiment on Twitter

      The aim of this study was to measure how common timing and location confounders explain variation in sentiment on Twitter.

      Dr. Zubair Shah

      Dr. Zubair Shah

      7 min read

      Read More
      Exploring Semantic Hadith Overlap Across Topics
      Insights
      April, 2024

      Exploring Semantic Hadith Overlap Across Topics

      This paper focuses on natural language processing techniques to analyze the semantic similarity in Hadiths, which are significant religious texts in Islam. AraVec and GPT embeddings are used to represent Hadiths numerically, followed by UMAP to project these embeddings to 2D.

      Dr. Younss Ait Mou

      Dr. Younss Ait Mou

      6 min read

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      MemeMind at ArAIEval Shared Task: Spotting Persuasive Spans in Arabic Text with Persuasion Techniques Identification
      Research

      MemeMind at ArAIEval Shared Task: Spotting Persuasive Spans in Arabic Text with Persuasion Techniques Identification

      This paper focuses on detecting propagandistic spans and persuasion techniques in Arabic text from tweets and news paragraphs.

      Md. Rafiul Biswas

      Md. Rafiul Biswas

      8 min read

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      Emotional Toll and Coping Strategies: Navigating the Effects of Annotating Hate Speech Data
      Technology
      May, 2024

      Emotional Toll and Coping Strategies: Navigating the Effects of Annotating Hate Speech Data

      This paper is about the effects of prolonged exposure to hate speech on the mental and physical health of annotators, as well as researchers with work revolving around the topic of hate speech.

      Mabrouka Bessghaier

      Mabrouka Bessghaier

      5 min read

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      Creating a Multilingual Dataset in Arabic and Croatian from Sports Videos Through a Data Processing Pipeline Combining ASR and MT
      Research

      Creating a Multilingual Dataset in Arabic and Croatian from Sports Videos Through a Data Processing Pipeline Combining ASR and MT

      The main goal of this paper is to examine the possibilities and obstacles of combining automatic speech recognition with machine translation in a web-based audio-video environment, and in a real-time setting in the sports domain that covers football matches for the purpose of creating a multilingual dataset.

      Dr. Wajdi Zaghouani

      Dr. Wajdi Zaghouani

      6 min read

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